Plush
Fashion AI Without the Guesswork
Digital Strategy • SMM • Content Creation • Editing • Copywriting • SEO
The Problem
Online shopping is chaos. You scroll for hours, open 12 tabs, and somehow still hate everything in your cart.
Plush was built to stop the madness. Using advanced AI, it delivers spot-on style recommendations without the doomscrolling. But even the smartest platform can’t convert users if it looks like “just another app.” Plush needed a social presence that screamed effortless style meets cutting-edge tech—and turned casual scrollers into add-to-cart believers.
The Solution
Thread&Tactics built a digital persona that made Plush feel like your most stylish friend—who also happens to have an algorithm. The content positioned Plush as a must-know trend resource. This strategy explained exactly what Plush does while also helping people see themselves using it.
The Results
In just 90 days
40% more users actually on the platform
177% follower growth on Instagram + TikTok
18% lift in site clicks—aka social traffic that converted