a ceo’s guide to (organic) LinkedIn marketing: get more reach in less time

LinkedIn is where business is happening. It’s where leaders position their brands, connect with new opportunities, and build trust within their industries. But as a CEO or Founder, you already know that. What you may not have is the time to leverage LinkedIn’s potential in a way that authentically represents your expertise and drives real inbound leads through effective digital channels.

Right now, companies with a genuine LinkedIn presence are pulling ahead, establishing themselves as thought leaders while others fade into the background. CEOs who overlook LinkedIn risk missing out on so many important things that can harm their growth and market position. But—it’s hard to keep up. You may have the best offer on the planet, but if people don’t understand it, what’s the point?

the common problem in digital marketing

Individuals who understand these benefits have seen the rewards play out in their real-life networks, positioning them as experts and even bringing them inbound leads with posts (a.k.a. assets) they’ve created in the past.

Insights build credibility—and credibility builds trust.

People are more likely to engage with people they trust.

Still not sure? Here are some stats.

• 85%

  of leaders who are active on LinkedIn built better relationships with their stakeholders.

• 82%

  of leaders active on LinkedIn saw immediate rewards within the first month or two of sharing their insights.

• 64%

  of buyers say they use insights and active leadership as a basis for trustworthiness.

in other words, social media marketing…

Fact: There are 900 million users on LinkedIn.

Leverage: LinkedIn has 900 million potential customers waiting for me.

Fact: Posting regularly makes people 4x more likely to trust you. Digital marketers use LinkedIn to build trust and drive engagement by consistently sharing valuable content.

Leverage: People are 4x more likely to buy my offer.

Fact: An active LinkedIn means 11x more visibility.

Leverage: I can get 11x more eyes on me—not my competition.

understanding business-to-business (B2B) marketing

the simple marketing strategies solution

With almost no effort, you can provide value, drive conversions and position yourself as an innovative thinker.

How? Outsourcing someone to manage your LinkedIn account.

But, not just anyone. Marketing companies specialize in managing LinkedIn accounts and driving results. Choose someone you trust, who understands your vision, and can translate your knowledge in a way that’s digestible and makes sense to a mass community.

It’s really as simple as 1,2,3.

The result? You’ll grow your network, attract new leads and get the best talent. All of this will ultimately close more deals, making you more money than you thought was possible.

Here’s Why This Matters…

Effective copywriting strategies get attention and inspire action.

High-value services and products are easier to discover if they’re translated in a way that people can resonate with, relate to or understand.

I’ve seen firsthand how many people need what others are offering but don’t even know it exists.

Why? Because the message wasn’t clear enough or wasn’t tailored to their actual needs.

It’s important to zero in on a way to cut through the noise, turning complex benefits into straightforward messages like “save an hour a day” or creating simple graphics that show how their lives can change.

Trust me, I’ve seen it work firsthand.

leveraging digital marketing channels

Digital marketing channels are indispensable for any B2B marketing strategy. These channels include search engines, social media platforms, email marketing, and content marketing, among others. Each channel offers unique opportunities to connect with and engage your target audience.

Search engine optimization (SEO) is a cornerstone of digital marketing for B2B marketers. By optimizing your website and content for relevant keywords, you can increase your visibility on search engines like Google, attracting more qualified leads and driving more traffic to your site.

Social media marketing is another powerful tool. Platforms like LinkedIn, Twitter, and Facebook offer numerous opportunities to share valuable content, connect with your audience, and build your brand. LinkedIn, in particular, is a goldmine for B2B marketers, given its professional user base.

Email marketing remains a potent digital marketing channel. By building a targeted email list and crafting personalized campaigns, B2B marketers can nurture leads and drive conversions. The key is to provide valuable, relevant content that addresses the specific needs and pain points of your audience.

maximizing reach on LinkedIn

LinkedIn is a powerhouse for B2B marketers, boasting over 900 million professionals worldwide. To maximize your reach on this platform, focus on creating high-quality, engaging content that resonates with your target audience.

Start by publishing insightful articles and blog posts that showcase your expertise. Share industry news and insights to keep your audience informed and engaged. Participating in LinkedIn groups related to your industry can also help you connect with like-minded professionals and potential customers.

Don’t overlook LinkedIn’s paid advertising options. Sponsored Content and Sponsored InMail can help you reach a broader audience and drive more traffic to your website. These tools allow you to target specific demographics, ensuring your content reaches the right people.

measuring and optimizing performance

To ensure your B2B marketing efforts are effective, it’s crucial to measure and optimize performance using a range of metrics and analytics tools. Website analytics tools like Google Analytics can provide insights into your website traffic and user behavior. Social media analytics tools like Hootsuite Insights can help you track engagement and performance on social media platforms. Marketing automation tools like Marketo can streamline your marketing efforts and provide valuable data on lead generation and conversion rates.

Tracking metrics such as website traffic, social media engagement, and lead generation can give you a deeper understanding of your target audience and the effectiveness of your marketing strategies. Use this information to refine and optimize your marketing efforts, driving more conversions and revenue.

In addition to metrics and analytics tools, consider using A/B testing and experimentation to optimize your marketing efforts. Test different subject lines, email copy, calls-to-action, and social media channels to see what resonates best with your audience. By continually testing and refining your strategies, you can maximize the effectiveness of your marketing efforts and achieve better results.

Our approach is straight-forward, relevant, and easy.

Here’s how it works…

If this resonates, let's connect to discuss how your insights can start generating inbound leads.