Fashion AI Platform Makes Shopping Easy
Plush is a fashion discovery platform that leverages advanced AI to deliver personalized, accurate results from top brands—to make shopping experiences quick, intuitive, and tailored to each user’s unique style.
OVERVIEW
Thread&Tactics built a social strategy that established Plush as a leading fashion discovery platform—by creating a cohesive digital presence, attracting users with original content, and building a brand that positions itself as a fashion trend resource and tool.
SERVICES
Digital Strategy, Social Media Management, Content Creation, Video Editing, Copywriting, SEO
We showcased the platform as a hassle-free online shopping solution, emphasizing its ability to provide personalized recommendations to each user. This approach highlighted key benefits and industry trends to position social channels as an information resource.
APPROACH
This strategy achieved a 40% increase in users within three months—driving growth in organic reach and engagement across Instagram and TikTok. With a 177% follower increase and 18% rise in website clicks, Plush was able to convert social media attention into platform adoption.
RESULT